Kevin Daley
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Diageo

We prevented drunk driving with virtual reality.

How does the world’s largest alcohol brand get people to never drink and drive?

Put them in the driver’s seat during a devastating car crash with 360° virtual reality.

Results: Over 15 million views online. Over 30,000 shares and 2,200 comments on Facebook.

Press: Wired, USA Today, The New York Times, CNBC, Adweek

 

 
Virtual reality makes sense for this application: It’s aces at eliciting emotions more effectively than two-dimensional media.
— Wired Magazine