Kevin Daley

Cap'n Crunch

We turned Cap’n Crunch into a football player.

The Cap’n Crunch fan is a nostalgic man-child. He loves cereal, sports, and video games.

For ESPN’s GameDay, we combined his passions into a Snapchat mobile game where he can play football as Cap'n Crunch in college team colors.

Results: In the first 10 days of the campaign, we had 1.2 million swipe-ups and an aggregate 600 days of gameplay.